Ticketed events and attractions are an important part of an exceptional travel experience.
In fact, seeing an in-demand musical, a ‘bucket list’ tourist attraction or an exciting sports event can be the trigger point for booking a trip.
So, what if you could purchase your ideal tickets as easily as booking your flight; through the same familiar and trusted website.
Ryanair is Europe’s biggest airline, connecting 129m customers to over 205 destinations every year. The brand is known for their low-fare flights, making it a first choice for travellers wanting a great deal.
Before working with Coras, Ryanair already had a strong ancillary product offering, covering hotel rooms and car hire. Ryanair knew their customers would appreciate the convenience of searching and purchasing event and attraction tickets at the same time as booking a flight, and Coras was a great solution for the brand.
In early talks with Ryanair, we were briefed on what the airline needed from a ticketing product:
After Ryanair integrated with Coras’ unified API, we developed an iframe that worked seamlessly within ryanair.com. The iframe presents customers with compelling ticket content, tailored to the dates and location of their trip.
Ryanair Tickets was launched with UK destinations, so we facilitated content for the best West End shows, in-demand live music, and sporting events in this market.
Additionally, we built a stand-alone microsite for Ryanair Tickets, accessible to anyone, even if they haven’t booked a flight through the airline.
As a brand synonymous with value, Ryanair benefited from Coras’ pricing features that allowed ticket booking fees to be adjusted or temporarily removed for promotions, as well as multiple currency and language options.
We’re pleased to partner with Coras to launch Ryanair Tickets, offering customers the opportunity to purchase tickets to top West End shows including Aladdin, Wicked, The Lion King and Les Misérables. Customers will benefit from very competitive prices as an easy add-on within their “MyRyanair” account. Initially launching with tickets for shows in the UK, Ryanair Tickets will be extended to include events across Europe in the future.
Director of Ancillary
Coras has added interactive seat maps to all West End shows, so Ryanair customers can easily pick their ideal seats when booking.
After rolling out a huge selection of tickets for popular tourist attractions across Europe, the partnership continues to grow, with exciting new ways for travellers to discover and purchase tickets for new event categories and locations planned for the future.